![]() What is a SERP Feature?Īs you may have noticed, not all searches are equal, and not all SERPs look the same. If these ten are unsatisfactory, you can click through to the next page for ten more results (another SERP) or you can go back to the search bar and refine your keywords. A new page will load showing you the top ten results it found for your question. Once you submit your question, search engines will quickly scour the web looking for the best answers to your query. ![]() Of course you have! You’ve probably done it several times today alone. Have you ever submitted a query into a search engine to see what results come up? Let’s start by defining a few quick terms we’ll need to be familiar with: What is a search engine results page (SERP)? Whether you’re looking for answers to what a Featured Snippet is (and how to get it) or you’re thinking of taking a heli snowboarding trip in the Chugach Mountains followed by a dog sled tour in Fairbanks, I’ve got you covered. ![]() To save time answering all of your SERP Feature questions in addition to your most pressing Land of the Midnight Sun queries, I’ve decided to tackle them both with a cool little infographic. It’s a mixed bag of topics I answer to, but I’m always happy to answer both. Wait, did you just say you live in Alaska? what is The Last Frontier really like?.How can I get my content to the top of a search engine result page (SERP)?.As IMPACT’s Content Marketing Specialist and resident Alaskan, it seems I’m always fielding two types of questions:
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